All About Consistency in Digital Marketing

What, Why, When, Where, and How of Consistency for Small Business Digital Marketing


It is not really a sexy word but the results from doing it can be! 

Seriously, consistency matters folks. Social Media Marketing is all about consistency. Today I am going to tell you the What, Why, When, Where, and How of consistency on social media. 


Everything! Your posting schedule, engagement schedule, marketing strategy, content planning, content creation, branding, and networking all should be consistent. I know that sounds like a lot, but don’t let it overwhelm you. Remember, quality is more important than quantity.

Posting – You don’t have to do this every day. Hell, you don’t have to do this every other day.  Use your best self and post when you can but do it consistently. If you can only post 3 times a week – then do that but do it with intention and do it regularly. 

The same goes for engaging with your audience, sticking to your marketing strategy, planning and creating content, branding, and all the other things we have to do on social media to grow. You don’t have to do it daily, you just have to do it on a regular and predictable basis. 


Predictability and structure builds trust. If you are flighty and only post when you think about it without any rhyme or reason, your audience will see that and think you are not committed. And if you’re not committed – why should they be? 

Also, it helps build a routine into your workflow. You get better at it and it will save you time. 


When you can! Do not overload yourself. So many people think it is necessary to post on every network, every platform, every day – even multiple times a day – I see you Instagram and TikTok. But that’s just not necessary. Find a space that works for you, master it, and use it. Use it however you can, when you can and then repeat. It’s really that simple. 


Wherever you can! Are you most familiar with Facebook? Instagram? TikTok? Post where you are comfortable to start. Once you get better at marketing on that platform, and you feel you can move to something else, learn a new one. But make sure you understand HOW to  that platform and create a strategy for it. Yes, you do need separate strategies for each platform. This isn’t a one size fits all process. 


How to remain consistent. Just. Do. It. – That slogan is popular for a reason. Seriously, there isn’t a magic button or method. You have to show up and get it done. Choose the days and times marketing works for you and stick to that. Hopefully, you’ve already scheduled and posted your content for the week. So, log in, engage, network, and create. Consistently

Let me take the stress out of social media marketing for your small business. With my coaching sessions, I give you everything you need to market effectively that you will no doubt see success. Interested? Complete the form below. 

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