As a mental health professional, you are likely always looking for new and innovative ideas to share with your audience to make a positive impact. Here are six ideas to get you started that will help establish trust and authority as well as engage your following. Each of these topics can be explored in more depth through social media, blog posts, articles, podcasts, or even workshops and trainings.
Before we get into the ideas, let’s quickly touch on why it is important to establish trust and authority with your audience. It’s hard to think of your services as a business but it is. You are exchanging services for funds. Consumers rarely make a purchase based on logical reasons. Typically, they will decide they want to buy using their emotions and then use logic to justify the purchase. A client will decide to use your services first based on the emotions you bring out of them. Clients are more likely to connect with you if they trust you and your knowledge and expertise in your area of focus which is considered your authority.
Even if you are not accepting new clients, you are still trying to make a positive impact. To do that, you still need to establish trust and authority with your following because more people will find your content valuable if they trust you.
Okay, here are six types of content that will help you grow, engage, and build trust with your audience. Happy posting!
Share your personal experiences and how they’ve helped you become a better therapist
By sharing something that makes you vulnerable you are helping to build trust and connection with your audience which is super important in marketing. Think about your own experiences as a consumer – are you more likely to want services from someone you relate to and trust? The answer is always yes.
You can share your own story and how you got started. Be sure to sprinkle in some information about how you are using your learning and experiences to grow as a provider and how that helps your clients. Be sure to end the post with a call to action the invites engagement. An example call to action would be “Drop a <3 in the comments if you’ve experienced similar growth”
Offer advice and tips for people who are struggling with mental health
This idea helps your audience understand your authority in the industry as well as offers them valuable information they can use. Keep it simple and general with your tips or advice. Offer quotes, helpful tips, or other areas that can provide value to your audience. Try to avoid getting too involved in the details of treatment options and such. Be sure to also keep this aligned with what your specialty is so you are staying on Brand and building trust.
Share case studies or client stories to help illustrate your services
Case studies are always a good idea to foster connections and build trust with your audience. However, this is an understandably difficult endeavor in the world of mental health. Being sure not to violate any ethical or legal practices, you can share a review or story (with permission) from a client that talks about how your services helped them. In addition, you can take this a bit further by sharing a follower story of growth – with permission, of course.
Write about current events or hot topics in the mental health world
Another great way to establish your authority and help your audience see your knowledge is to share what’s happening in your industry. We all have to keep our finger on the pulse of industry news, current events, and various hot topics surrounding mental healthcare. It would benefit your following to share some of this information to help keep them informed. You can, and should, put the verbiage in terms that all can understand if possible to avoid lack of comprehension with your audience.
Link to helpful resources, such as articles, books, or online courses
Do you have a resource that you think would help your audience? Something that has helped you in your own personal experience and growth? Share it. Link to it and provide instructions for use, if applicable. Free resources are preferred but some low price items would be fine too. This helps connect your audience to self-help tools that will help them grow. From a marketing perspective, this helps establish your authority in the topic of mental healthcare.
Promote fundraising events or campaigns related to mental health
It’s natural for people who feel impacted by a cause to want to give back to it. Give your audience that opportunity by sharing a fundraising event or campaign in your areas of specialty. If you are able, give to the cause yourself before sharing it to help establish trust.
I have created a fully customizable content calendar with ideas for you for FREE! Get yours here 👇
If you’d like some 1:1 help with your marketing, set up a free call with me here 👇
Check out my NEW Ultimate Marketing Bundle – loaded with seven templates to help make your marketing efforts easy and concise! Includes templates for:
- Target Analysis
- Content Planner
- Hashtag Library
Get yours today! 👇