Mental health professionals often find themselves looking for inventive and effective ways to market their practice. The field is highly competitive, and it can be difficult to set oneself apart from the pack. In this post, we’ll discuss five different strategies that you can use to market your mental health practice. Read on to learn more!
Here are five ways you can market a mental health practice while maintaining ethical care.
🎯 Social Media
Choose one or two platforms that you know your audience is on and can post consistently. This does not have to be every day but does need to be consistent.
So, which social media platforms should you choose as a mental health provider? Well, that’s up to the results of your market research. Make sure you have your market research done and a solid marketing plan in place so you know who you want to target with your marketing. Then, do some research to find out which social media platform that ideal client is mostly using. For example, if you are targeting individuals in the 35 – 60 age range, you may lean into Facebook as that tends to be where those people are. However, if your target is 18 – 40 years old, Instagram may be better. You can use both to cover all age ranges. Of course, this is just an example. You can find more detailed information regarding where your audience is in your research.
Be sure you have a website that is search engine optimized so that clients in your area can find you easily. Use an SEO strategy, if needed. An SEO strategy is the use of targeted and categorized content to rank your website higher than others in your industry in a search engine result page (SERP). Typically, content involves keywords that are often searched in your market. Doing some keyword research is important before creating an SEO strategy so you know what your ideal client is typically searching for and how you can position and write your content to deliver value to them. Remember, SEO is not just adding the keywords on a page – the key here is to give the audience a solution using the keywords while still making your website user friendly and easily readable. In addition, you should list your services and your specialty, any potential disclaimers, costs, what insurances you take, how clients can expect to be billed, and other pertinent information.
Get in with other professionals in your industry. Use LinkedIn and Twitter to connect with people in the mental health field. When you can get in with other professionals in your area, you can share your target with them so when they find clients that may be best suited for you, they can refer them to you.
Consider putting together an offer that gives your ideal client some value. Think ebooks or guides that you can offer for download. You can begin gathering email addresses with this offer by promoting the offer on social media and your website. Then, you can cultivate, nurture, and email this list on a consistent basis with some of your priced services. Remember to not just email offer promotions. You should always include something of value like an inspirational quote, a how-to infographic, or a link to a needed resource. This way, your audience will get something out of the encounter and feel more of a connection instead of feeling like they are being sold to.
Reviews and testimonials are called User Generated Content (UGC). This is important in marketing as most, if not all, clients will read reviews before deciding to reach out for your services. How can you bring in reviews? Use your current client base to ask for reviews and post them across your marketing channels to include your website and social media. Your clients can maintain full privacy as you do not need to use client information to post reviews.
Need help? Book a FREE consultation call with me to discuss your practice and how to effectively market yourself.