I wanted to take some time to chat about some upcoming changes with you. It starts with a little of my story….
It’s time to get real honest and open with you all. I have struggled with mental illness since early in my life. I have been diagnosed with anxiety, depression, and PTSD. A lot of these stem from trauma and self esteem issues. I have been in therapy for most of my life, on and off. I have found that the work that therapists and other mental health providers do is selfless and 100% life changing. I really owe everything I have to my relationship with therapy. Lately, I have been struggling to find my purpose – to find my passion. Helping small businesses grow has always been top of my list of things I want to do but as time has progressed, I have noticed something that needs my attention. This has been a difficult decision for me to make, but I know that it is the right one. After years of working in digital marketing, I have decided to niche down and focus my skills on helping practices in the mental health industry.
The negativity surrounding mental health is something that really bothers me, and I want to do something about it. By marketing for practitioners and coaches in the field, I hope to allow them to focus on patient care instead of worrying about how to get the word out there.
It isn’t going to be easy, but I am confident that I can make a difference. I put my heart and soul into my new business, and soon it will be thriving in this niche.
I will be developing content to help mental health providers and coaches reach their ideal client to offer the same selfless service that I have been given over my lifetime. My goal is to assist mental health providers and lifestyle coaches break through the stigma of mental health with various aspects of digital marketing allowing them more time to provide care to those in need.
Over the next few weeks, I will take several steps to retarget my brand. You may see some changes coming from me and it may look messy and chaotic (which is my personality anyway).
So, I will end this little rant with a tip for my new audience.
*Get real serious and targeted with your content*
Content really is king and targeted content is the entire kingdom! As a provider, you have a specialty – make sure your content – whatever that is – is targeted to that specialty so you bring in the clients that you can help.
Followers/likes mean nothing if the individual isn’t taking anything away from your content.
An example would be … Family therapists can deliver content towards helping the dynamics of family, parenting advice, tips on surviving the teen years, divorce issues, etc.. Create some content pillars such as education, inspiration, and promotion. Then list out some subtopics under each of these that speak to the headline pillar. For example, under inspiration, you might add a quote about how it’s okay to not be happy all the time within a family. You can then create this content using a free design tool like Canva and post to the appropriate channel.
This ensures that you are not only using valuable content, you are targeting those who you want to absorb and learn from your services.
You can follow me on Facebook and Instagram @pleasantmediallc. Be sure to check out my free marketing plan linked below if you need help putting together a plan to get your marketing off the ground. If you want to learn further about my service and how I can help, use the link below to set up a free consultation call with me!
Have a wonderful week!